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Crowdsourcing powerful solar PR messages

Avatar for Dave Llorens
Published on 06/22/2012 in
Updated 06/22/2012

We like The Egg…Sunny Side Up

Enough already with the fracking natural gas. Give solar a shot.

Solar Energy. The perfect combination of Woodstock and Wall Street

The Red Sox installed solar on their ball park. Just saying.

It’s the new energy economy, stupid.

The irony of the coal-powered billboard is not lost on us.

Solar: It’s actually a $30 billion global industry. Please do not tell the hippies.

NY Solar, what are you waiting for? A sign?

We could have a new energy economy for just 39 cents a month. Solar: It just makes cents.

Cost-effective solar energy is just around the corner… Really. This corner.

The sun’ll come out! Tomorrow! You can bet $20 billion dollars in increased wages. That…tomorrow! There’ll be sun!

Solar is 99.9% reliable in New York. You’re thinking of the moon-power panels. Those are useless.

Shovel Ready? You’re looking the wrong direction.

The Solar Industry does $1 billion a year of business in New Jersey.
I know. New freakin Jersey.

Don’t let 22,000 jobs be eclipsed by partisan politics.
Get it? Eclipse!

What about the huge, free nuclear power plant in the sky? What if we just used that?

All these taglines came in response to a call for messaging and money for a billboard in New York to extend their clean energy policy several years ago by the Vote Solar initiative.

The non-partisan clever phrase, “When there’s a huge solar energy spill, it’s just called a nice day” came from Colin Murchie of SolarCity.

It was such a strong message that Greenpeace asked if they could use it around Canada in response to a recent oil spill. Oil pipelines around Edmonton have been plagued by aging infrastructure.

The billboard owner’s response? “No.”

Edmonton is oil country. Hell their hockey team is called the “Oilers”. In some ways it makes sense that messaging critical of the main driving force behind the local economy would be shunned.

However, the phrase by all accounts is quite tame, no?

Last modified: June 22, 2012

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Michael Schocket (SPR)
Michael Schocket (SPR)

“When there’s a huge solar energy spill, it’s just called a nice day”

And on to my facebook you go …


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