This is a shot I took about 45 minutes ago behind the counter of my neighborhood bar
Growing up in Chicago a miserable Cubs fan, it was inspiring to see a forlorn bar owner sporting the blue and red colors of ineptitude all over the place – in Portland Oregon no less.
What caught my eye tonight wasn’t the Cubby blue, insomuch as the yellow-ish sign you see there in the middle:
“FREE BEER! – tomorrow”
Sure it’s a little sumpin’ sumpin’ meant to make you crack a smile, and perhaps it might even whet your palate for another cold one even if you didn’t catch the subscript.
Think though about the original bar lady, who came up with this in the first place. It sure as hell wasn’t a clever ad man sitting back in his office chair.
I’d picture it coming from a woman like Marie, from Marie’s Rip Tide in Chicago:
Aww Marie, with her curly white hair sharing shots of Jägermeister and Pepsi chasers with us idiots in Chicago down West Armitage Street years ago. She ran the counter behind the Rip Tide for 50 straight years.
I could just picture her surly wry smile, while she yelled the top part of that poster, and whispered the bottom.
Of course a few more drunk sots would pony up a few extra bucks to make her date night the next week a little more special.
What struck a chord with me after seeing this poster, thinking about the old dive bar, then snapping back into present day thoughts of solar power (what a jump Dan! Take it easy!), was simply how accustomed we’ve become to expecting a… wait for it… a…
“What’s the catch, man?!”
It’s like when we tell you that solar power is actually FREE in many locations, that your power company will actually cut you a check larger than your existing electric bill when you have solar panels up on your roof is akin to this poster you see beyond your local bar too!
But damn, lady. I swear by all flowers – it’s a beautiful thing to swear by, I don’t remember where I heard it… actually I sort of do, it was a poet… googling now… and… damn. Found it. It’s EE Cummings. And, this is too lovely a poem not to share with all of you:
Since Feeling is First
since feeling is first
who pays any attention
to the syntax of things
will never wholly kiss you;
wholly to be a fool
while Spring is in the world
my blood approves,
and kisses are a better fate
lady i swear by all flowers. Don’t cry
–the best gesture of my brain is less than
your eyelids’ flutter which says
we are for each other: then
laugh, leaning back in my arms
for life’s not a paragraph
And death i think is no parenthesis
Ok, if you don’t think that poem was stirring you’re a robot. Regardless, in hot solar areas there is NO CATCH!
It’s not there.
In states where we have researched the hell out of the situation, and reported to you in depth in our state pages, there is no catch. You can literally qualify to put solar panels up on your roof, and they’ll instantly pay for themselves.
Say your electric bill is $180 a month in California. Kind of typical.
How it works is, solar installers now will be able to lock in a lower electric bill for you of about $150 a month and you don’t pay anything out of pocket.
Bam. You just saved $30 a month by filling out our form to get hooked up with an installer who could do the same for you.
Why is that deal available?
The installers take your state renewable energy credits (SRECs)and sell them to your power provider as proof that they are meeting their state mandated renewable energy goals.
Those credits are worth big bucks, so if you can’t afford to slap down the thousands of dollars it would take right now to own your own panels, our installers are willing to buy the system outright for you, maintain it, and give you a lower immediate power bill, just so they can get those credits.
To learn more and see if solar could work for you like this, connect with our experts at One Block Off the Grid.
Dave, the guy who co-founded 1BOG (and SolarPowerRocks btw), has shared a few drinks with me at the RipTide over our decades of friendship.
If you were sitting with us at the bar, we wouldn’t let you pass up free solar, let alone an honest to god glass of beer on the house.
Go for it, and happy new year.
Last modified: January 3, 2013