Finally, a group fed-up with big coal’s spin machine and all their money has launched a very visible ad campaign to challenge our perceptions about what is real and what is complete hogwash. I’ve been upset about this issue since late in this last election cycle, when both candidates were singing the gospel of a rare breed of coal that would wipe you clean dry after a bath and croon you to sleep with a bedtime story. Click the image above and join up to spread the word.
Excerpt from the site:
The Alliance for Climate Protection (www.climateprotect.org/about/alliance), League
of Conservation Voters (www.lcv.org/about-lcv/), National Wildlife Federation (www.nwf.org/about/), Natural Resources Defense Council (www.nrdc.org/about) and Sierra Club (www.sierraclub.org/inside/) launched the”Reality” Coalition, a national grassroots and advertising effort to tell a simple truth: in reality, there is no such thing as “clean coal.”
Environmental experts agree that coal is the dirtiest fuel America uses to produce electricity. The “Reality” Coalition, then, is challenging the coal industry to come clean in its advertising and in its operations. Coal cannot be considered clean until its carbon dioxide emissions are captured and stored.
“The reality is that there’s not a single home or business in America today powered by clean coal,” said Brian Hardwick of the Alliance for Climate Protection. “If coal really wants to be part of America’s energy future, the industry can start by making a real commitment to eliminating their pollution that is a leading cause of global warming.”
Last modified: December 10, 2008