Your 2020 guide to getting solar panels for your home in Wisconsin
This page is a complete guide to the complicated and sometimes confusing process of installing solar panels on your Wisconsin home. Since there's a lot to consider, we've separated the page into sections to help you find what you are looking for. If you find this page useful, please share it with someone who might also find it interesting!
** What's new for 2020 **
Despite an executive order from new governor Tony Evers that directs the state to pursue 100% carbon-free energy by 2050, both houses of state government need to act to make sure that action is codified into law. Based on the level of utility industry schmoozy-ness with the more conservative majority in both state houses, it's going to be a tough uphill battle for a cleaner energy future here. Wisconsin! Prove us wrong!
The one great thing going in Wisconsin solar is a rebate of up to $2,000 on a solar panel purchase. That amount goes up to $4,000 if you live in a rural county! Read on to learn all you need to know about investing in solar for your home in Wisconsin.
Questions? Our network of solar experts are on call to assist you. Simply sign up for personalized assistance on our special solar deals page. You can get discounted on-grid pricing as low as $4,500/kW! This is paired with the Wisconsin solar incentives you see below.
What you'll find on this page:
The Solar Strategy section is focused on the 3 ways of paying for solar in Wisconsin, so you can decide which is best for you. We've created a tool that asks you a few questions and recommends whether you should pursue a solar lease, loan, or outright purchase. Then, we provide detailed analysis of how each works.
The Policy Information section contains all our latest research on the rules set by lawmakers and the Public Utilities Commission, which determine how easy it is to go solar in Wisconsin. These policies and rules govern everything from renewable energy mandates to interconnection, and have a huge effect on the viability of solar.
Finally, the Solar Incentives section includes information about money-back rebates and grants, tax credits, and tax exemptions for going solar in Wisconsin.
Click any of the boxes below to go to that section of the page, or scroll down to read the page in order.
|Your Wisconsin Solar Strategy|
|Comparing Solar Investment Options|
|Paying Cash for Solar in Wisconsin|
|Solar Loans in Wisconsin|
|Solar PPAs in Wisconsin|
|Solar Purchase Payback Time in Wisconsin|
|Wisconsin Solar Policy Information|
|Renewable Portfolio Standard (RPS)|
|RPS Solar Carve-Out|
Your Solar Strategy in Wisconsin
Figuring out the best way to go solar in Wisconsin can be a little daunting. From loans and leases to power-purchase agreements, there are a lot of options out there. To help you pick the one that might be best, we've created the handy decision tool below.
We'll ask you a few simple questions about you and your home. Once you're done, we'll recommend a good option. Further down this page, we provide cost estimates and example return-on-investment calculations for all the various options:
How to pay for solar panels in Wisconsin
The chart above shows the 25-year returns for an investment in solar whether you choose to purchase a system with cash or pay over time with a loan. All those bars going in different directions might look a little complicated, so let's break it down:
The green bars show the return if you pay up front for a 5-kW solar system. As you can see, there's a big payment (negative) in year 1, which gets slowly reduced over time. The green bars cross the "$0" line at year 13, which is when the system will have paid back your initial investment with electricity savings. Then, our example goes to year 25 (which is when most solar panel warranties end), where you'll end up with just about $19,000 in total profits. Not bad! That's because Wisconsinites enjoy a mix of above-average energy prices and enough daily sun to make the electricity savings substantial.
The orange bars, on the other hand, show what happens if you take a Home-Equity Line of Credit (HELOC) to pay for the same 5-kW system. You don't put any money down, but you do get the 30% Federal solar tax credit, meaning you actually come out several thousand dollars ahead in year 1. The bars dip below the $0 line after 6 years, because your loan payments (over a 15-year term) will exceed your energy savings by a little each year. Still, once you pay off the loan, the savings start stacking up quickly. In the end, you'll come out thousands of dollars ahead over the 25-year estimate.
Finally, the blue bars represent a similar HELOC option, but for a smaller, 2-kW solar system. This size system is great if you only have a little equity, and it still saves you thousands in the long term, while reducing the amount of CO2 pollution you're responsible for. The loan size is smaller and so are the first-year windfall and final profits, but if you love the idea of solar, this is a great way to go.
Keep in mind that these numbers are estimated for Wisconsin residents who qualify for rebates though the state's Focus on Energy program, which serves most—but not all—of the state. The best way to see if you qualify for the rebates is to connect with one of our partners in Wisconsin to get help with paperwork and make sure you get all the solar incentive money that you can.
Read on to find out more about each option!
Option 1: Paying cash for solar
Paying up front used to be the only way to get panels on your roof, and it's still the option that allows you the most control. But it isn't the best option from a percentage return on investment standpoint—that award goes to the solar loan.
Still, an outright purchase returns the most money over time, because you own the system from day one and reap all the benefits—the state rebate, the Federal solar tax credit, and some nice energy bill savings.
In our example, you put down $17,600, but by the end of year 1, that tax credit and the energy savings will erase a bunch of it. Over 25 years, your system will have produced almost $19,000 in income.
Here’s an example of how the numbers work for a purchase of a 5-kW rooftop solar system in Wisconsin:
- Installing a typical 5-kW solar system should start at about $17,600 after the Focus on Energy rebate.
- The Feds offer a tax credit of 30% of out-of-pocket costs, so you'll get $4,560 back next April. Note: you can take the credit over two years if you don't owe $4,560 in Federal taxes this year.
- Then there's your first-year energy savings. That's another $819, and it brings the cost after 1 year to just $12,221.
- With all the energy bill savings rolling in, your system will pay itself back after 13 years. Once that happens, you’ll be seeing over $1,200 per year in savings until the end of your system’s life.
- When all is said and done, our 25-year estimate shows a total net profit of $18,860 with an internal rate of return of 7.9%. That's basically the same as a high-performing stock index fund, and it has the added benefit of helping the environment!
- On top of those returns, your home's value just increased by $16,380, too (your expected electricity savings over 20 years)!
- And speaking of doing good for the environment... your system will create some green for the earth by not using electricity from fossil-fuels. In fact, the energy you’re not using has the carbon equivalent of planting 106 trees a year, every year your solar power system is humming.
Keep in mind, the numbers above are based on an average home in Wisconsin. If you're ready for a custom quote for a solar panel system, our network of experts are on call to assist you. Simply sign up for personalized assistance on our special solar deals page.
Option 2: Using a loan to pay for solar
This is where we tell you that taking a loan for solar panels is a no-brainer, because it means investing in an income-generating asset. It's true! That's because the state gets a nice amount of sunshine, so even without huge incentives, it's enough to make solar worthwhile, generating a good deal of income for you after you pay your loan off.
Here's the important stuff:
As you can see from the chart above, you'll start out with a big windfall, because with a loan, you're not putting any money down, and you get the federal tax credit just like if you paid $17,600 up front for your system. You'll come out $3,709 ahead after the first year! In the 14 years that follow, your loan payments will actually cost a little more than the money you'll be saving in electricity, but just think of it like a monthly deposit into a savings account.
The rest of our estimate might look like a see-saw, because you start out with a windfall, drop down into "decent-sized investment" territory, and then rocket up again after the loan is paid off. That's when the solar "savings account" will pay dividends. You'll be saving tons of money every year because you'll own the system outright. At the end of our 25-year example, you'll be $11,408 to the good, which is great for an investment where you put nothing down!
A solar purchase like this will make sense for you if the following is true about you and your current situation:
- You can get a home-equity line of credit (HELOC) for $17,600 with a fixed rate of 5% or lower and a 15-year repayment period.
- You have an appetite for making a little money with a long-term investment, while also producing benefits for the environment.
Here’s how the numbers pencil out for a Wisconsin solar purchase with a HELOC:
- Installing a typical 5-kW solar system should start at about $17,600, after the state rebate. That's how big your loan will need to be to cover it.
- The electricity bill savings in the first year of operation will total $819, but your loan payments will be $1,670, for a difference of $851, or about $71 per month.
- But here comes the tax credit! Because you've technically "paid" for the system with your loan, you'll get the Federal tax credit of 30% of system costs, or $4,560! Even after you make those loan payments, you'll end up with an extra $3,709 at the end of the first year.
- When your loan’s paid off in year 15, you’ll see over $1,400 per year in savings until the end of your system’s life.
- For our 25-year estimate, you'll see pretty nice returns, to the tune of $11,408 after all the payments. That's a huge amount of money for a zero-down investment!
- Finally, the environmental benefits cannot be overstated. Operating your system will take as much carbon out of the air as planting 106 trees every year!
Keep in mind, the numbers above are based on an average home in Wisconsin. If you're ready for a custom quote for a solar loan, our network of experts are on call to assist you. Simply sign up for personalized assistance on our special solar deals page.
Option 3: Buying the electricity, not the panels with a Power Purchase Agreement (PPA)
Wisconsin does not offer solar Power Purchase Agreements or leases. Perhaps it would be a good idea to contact a solar advocacy organization and ask them to fight for solar in your state!
Wisconsin Solar Policy Information
Ever wonder why solar seems to be everywhere in some states, but not in others? We did too.
State legislatures and public utilities commissions can enact rules to make solar power accessible for everyone. Favorable rules explain why some of the cloudiest states—New York, New Jersey, and Connecticut, are doing so well with solar, and yet some of those with the most natural solar resources—like Alabama, Mississippi, and Georgia—are doing so poorly.
Below is important information about the public policy, rules, and economic reasons that affect your ability to go solar here in Wisconsin:
Wisconsin's Renewable Portfolio Standard
10% by 2015 (met)
In 2019, Governor Tony Evers signed an executive order to commit Wisconsin to 100% renewable energy by 2050. However, for any statement like this to be actually be followed through on here, it must pass both chambers of the Republican controlled legislature. That seems unlikely, and it appears progressive state lawmakers are ready for and uphill battle.
Wisconsin's Solar carve-out and SRECs
The best states for solar have not only aggressive RPS goals, but also specific goals (i.e. "carve-outs") for solar use. A solar carve-out is a great way to get utility companies even more interested in helping homeowners get solar, but Wisconsin lags behind the best solar states in this category.
Wisconsin Electricity Prices
Wisconsin pays an average of 15 cents per kilowatt-hour (“kWh”) of electricity, and your electric bills probably cost you about $800 a year. Energy costs in the Badger State are a bit higher the national average of 13.6 cents/kWh, but still pretty cheap. Too cheap, in fact.
Electricity is relatively inexpensive because most of it still comes from dangerous amounts of fossil fuels. The cost of those fossil fuels in dollars and cents may be low (for now), but the environmental costs are astronomically high. Switching to solar power already saves you money, but when scarcity and environmental costs drive up fossil-fuel based energy prices, the early switch to solar power is going to be saving you piles and piles of money. You can eliminate that $800 yearly bill and live like a Big Cheese!
Wisconsin Net Metering
Many utilities offer
Net metering requires your utility to monitor how much energy your solar power system produces and how much energy you actually consume. If you produce a surplus, you get credit for it on your bill.
Net metering in Wisconsin is a bit scattered, but generally strong for residential customers. All investor-owned and municipal utilities are required to offer a net metering program, but electric cooperatives are exempt from the requirement. So, most utilities offer net metering, but there is a bit of variation among how the programs are implemented. Generally, all surplus kWh are credited at your retail electric rate, and applied to the next bill. If credit exceeds $25, the utility must cut you a check for the amount.
One way or another, you’re getting credit for all that extra energy at a pretty decent rate per kWh. Overall we gave net metering in Wisconsin a C because of system size limitations that prevent larger customers from efficiently meeting all on-site needs with renewable energy, and the law’s lack of a safe harbor provision that ensures the utility can’t charge you extra fees for net metering. But for a residential solar power system like yours, net metering is pretty solid here.
Wisconsin Interconnection Rules
Wisconsin’s interconnection standards are more of a mixed bag. Your residential system is small enough (less than 20 kW) to avoid any fees for reviews or studies. That’s great. Unfortunately, the money saved there will be spent purchasing insurance coverage, and installing a redundant external disconnect switch.
And of course, if you’d like some personalized assistance, get in touch with us and we’ll have an expert contact you in a jiffy.
Wisconsin Solar Incentives
Next to high electricity prices and net metering, solar incentives have traditionally been the most important factor for whether home solar power makes financial sense in a state. In the past, some states with otherwise lousy policy had tremendous incentives that drove down the up-front cost of going solar so much that homeowners could save oodles of money even without net metering or a good RPS.
These days, the big incentive most people can get is the Federal Solar Tax Credit that earns you 26% of your total system costs back after just 1 year. State incentives play less of a role than in the past, but some really good ones are still out there, ready to help homeowners go solar and save money before you know it.
Let's see how Wisconsin measures up:
The availability of state solar incentives for residential solar systems was sourced from the Database of State Incentives for Renewables and Efficiency, utility company websites, and the state public utility commission.
Wisconsin Solar Power Rebates
12% of costs, up to $2,000 ($4,000 if rural)
The statewide Focus on Energy programlaunched in 2012, and is ongoing. If your utility company participates (most of them do), you're eligible for up to a solar rebate of up to 12% of costs with a limit of $2,000 after they install a qualifying solar electric system. New for 2020, if you live in a rural zip code, that cap is doubled to $4,000!.
This solar rebate is a great way to help homeowners defray the costs of installation, but this rebate is a little smaller than those in the best solar states. Still, if you're the average homeowner, you might install a 5-kW solar system for about $17,000 and claim the entire $2,000 rebate.
That, combined with the federal solar tax credit, can bring your final costs down to $10,000 even before any energy savings—a pretty good deal if you ask us.
Wisconsin Solar Tax Credits
Wisconsin does not offer any tax credits to promote renewable energy. Thankfully, there is a federal tax credit for people who install solar.
Property Tax Exemption
Fortunately there are tax exemptions to help bring down the cost of your solar power system. You’re exempt from 100% of the property taxes normally associated with with the big increase in home value you’re going to get from installing a solar power system. (we’ll get to that below).
Sales Tax Exemption
With Wisconsin’s sales tax exemption for solar systems, you save 5-5.6% right off the bat.
Low-income Solar Programs
Grade: FLearn more about low-income solar programs available in the U.S.
The consensus on Wisconsin solar power rebates and incentives
Wisconsin is something of a mixed bag when it comes to solar. The statewide rebate program and tax incentives are a good start, but there’s no statewide policy that defines how homeowners should be paid by utilities, making each utility’s policies unique, and not as clear as a strong standard. If the legislature and the governor could agree on a more robust renewable energy standard with a big chunk dedicated to solar electricity generation and better rebates and tax credits, Wisconsin could take its place among the best states for solar.